Music is a very tough business to be in right now for a lot of reasons. It’s not even so much about album sales imploding as it is more about the demand for the artist imploding. Every band, pop star, or whatever these days are trained from day 1 to be as visible as possible. Tweet all day, Instagram everything, update your Facebook, blah, blah, blah. If you don’t no one will care about you, right?
I think this theory while partially accurate (due to the noise in todays society) is actually eroding the demand for the artist. The demand for the music itself is not going any where. The demand for the actual artist themselves however is.
What happens when you have too much of anything? You stop caring and you don’t want it any more. I love Jalapeño Potato Chips, health issues aside I am still not going to eat a whole bag of them. That’s the current problem with the music business, too much of a good thing is no longer a good thing.
For a moment take the number of the anointed few artists on major labels and multiply it by an ever growing number of indie & unsigned artists (which all have access to the exact same distribution channels as the major label artists) and then multiple it by the average number of social media interactions that an artist has per day. I am not going to waste my time trying to do the research but I can tell you with reasonable certainty the number is massive & growing.
Supply is up and continues to climb. Demand is staying constant but is spread much more thin over many more artists.
A well said assessment on the current idea of “making it” in music from Billy Corgan, courtesy of Brian Solis .